Work at a Portfolio Company

📈Media Growth Specialist

Birches Health

Birches Health

Marketing & Communications, Sales & Business Development
Posted on Monday, April 1, 2024

Media Growth Specialist

About Birches Health:

Online gambling has taken over the US. More than 175m Americans now regularly bet on sports and the rates of gambling addiction have skyrocketed since online gambling’s legalization. As widespread gambling creates record levels of addiction, debt, and bankruptcy, millions of problem gamblers still cannot access specialized, comprehensive care that they desperately need.
At Birches Health, we’re beating the online gambling epidemic with virtual therapy for gambling addiction from specialized clinicians. Our care is covered by insurance and state funding to ensure access to treatment for problem gamblers. We work with patients throughout their gambling addiction journey to improve clinical outcomes and reduce healthcare costs.
Our mission is to build the medical and technological infrastructure for behavioral addiction in the US to make sure millions of patients receive the highest quality clinical outcomes and path to recovery they deserve. We’re backed by leading healthcare and gaming investors including General Catalyst, Will Ventures, Haystack, Operator Partners, and C-suite angels at private and public companies.
Join us to bring addiction care into the present day.

About The Role:

This is a unique opportunity to actively define what “responsible gaming” and “gambling addiction” means in America. You will own social media and traditional media for Birches Health, the fastest-growing “help for gambling addiction” company in the US as we launch new markets across the country. The ideal candidate iterates in quick feedback loops, consistently up to speed on the changing media landscape of gambling and sports betting.
Create an exciting, upbeat, positive voice for Birches Health as the largest gambling and sports betting addiction brand in the U.S.
Own our social channels (Instagram, X/Twitter, TikTok, Facebook)
Equally comfortable behind the camera/keyboard as in front of it
Expertly run a data-driven experimentation playbook across multiple scalable and unscalable channels
Equally excited to run a national TikTok campaign as pilot a video podcast with sports betting company CEOs
Work closely with our executive, ops, and tech teams to ensure Birches Health emerges as the most impactful and relevant gambling and sports betting addiction company nationally

Who You Are:

1+ year direct experience as a social media specialist or content creator
Have experience “going viral” - intentionally
Have a data and results-focused mentality across dynamic environments
Comfortable scoping and tackling ambiguous problems and executing on solutions
Bonus points for interest or experience in healthcare, health tech, sports, or startups
All roles are in office in New York City.

If you’re interested in this role, please email hello@bircheshealth.com with something you’ve built.