Head of Growth, Founding Team
Birches Health
Sales & Business Development
Posted on Thursday, April 18, 2024
Head of Growth, Founding Team
About Birches Health:
Online gambling has taken over the US. More than 175m Americans now regularly bet on sports and the rates of gambling addiction have skyrocketed since online gambling’s legalization. As widespread gambling creates record levels of addiction, debt, and bankruptcy, millions of problem gamblers still cannot access specialized, comprehensive care that they desperately need.
At Birches Health, we’re beating the online gambling epidemic with virtual therapy for gambling addiction from specialized clinicians. Our care is covered by insurance and state funding to ensure access to treatment for problem gamblers. We work with patients throughout their gambling addiction journey to improve clinical outcomes and reduce healthcare costs.
Our mission is to build the medical and technological infrastructure for behavioral addiction in the US to make sure millions of patients receive the highest quality clinical outcomes and path to recovery they deserve. We’re backed by leading healthcare and gaming investors including General Catalyst, Will Ventures, Haystack, Operator Partners, and C-suite angels at private and public companies.
Join us to bring addiction care into the present day.
About The Role:
You will own Growth for Birches Health, the fastest growing gambling addiction company in the US as we launch new markets nationally. This is a high ownership opportunity to directly establish a team and work closely with leadership to set the direction of our overall scale. The ideal candidate iterates in quick feedback loops, consistently optimizing each scalable and unscalable channel to hit acquisition goals.
Own paid marketing and the construction of a full-funnel paid strategy across Meta and Google
Expertly run a data driven experimentation playbook across multiple scalable and unscalable channels
Diagnose potential issues in our conversion funnel and uncover insights to optimize campaigns and conversions at scale
Equally excited to run a national paid marketing campaign as pilot a user acquisition strategy in brick-and-mortar casinos.
Design and implement successful systems across Birches Health with a focus on making sure high quality leads enter our funnels
Work closely with our Founder, Operations, and Tech teams to ensure Birches Health is offering the highest quality patient experience, realizing our mission of increasing access to problem gambling care
Who You Are:
4+ years direct experience running growth at a high-growth startup
Have experience owning operations or operationally focused projects in a hyper-growth early stage startup environment
Have a data and results-focused mentality across dynamic environments
Comfortable scoping and tackling ambiguous problems and executing on solutions
Bonus points for experience in healthcare, health tech, or startups
All roles are in office in New York City.