📈Founding Marketer
Birches Health
Marketing & Communications
New York, NY, USA
Posted on Mar 28, 2025
📈
Founding Marketer
About Birches Health:
Online gambling has taken over the US. More than 175m Americans now regularly bet on sports and the rates of gambling addiction have skyrocketed since online gambling’s legalization. As widespread gambling creates record levels of addiction, debt, and bankruptcy, millions of problem gamblers still cannot access specialized, comprehensive care that they desperately need.
At Birches Health, we’re beating the online gambling epidemic with virtual therapy for gambling addiction from specialized clinicians. Our care is covered by insurance and state funding to ensure access to treatment for problem gamblers. We work with patients throughout their gambling addiction journey to improve clinical outcomes and reduce healthcare costs.
Our mission is to build the medical and technological infrastructure for behavioral addiction in the US to make sure millions of patients receive the highest quality clinical outcomes and path to recovery they deserve. We’re backed by leading healthcare and gaming investors including General Catalyst, Will Ventures, Haystack, Operator Partners, and C-suite angels at private and public companies.
Join us to bring addiction care into the present day.
About The Role:
You will own Marketing for Birches Health, the fastest growing behavioral addiction company in the US as we launch new markets nationally. This is a high ownership opportunity to directly establish a team and work closely with leadership to set the direction of our overall scale. The ideal candidate iterates in quick feedback loops, consistently optimizing each scalable and unscalable channel to hit patient acquisition goals.
Explore and test new marketing strategies/channels while scaling existing ones
Build a scalable brand that can emerge as THE known name for addiction treatment across the US
Design and implement successful systems across Birches Health with a focus on making sure high quality leads enter and convert our funnels
Work closely with our Founder, Operations, and Tech teams to ensure Birches Health is offering the highest quality patient experience, realizing our mission of increasing access to problem gambling care
Who You Are:
5+ years direct experience optimizing marketing and creating a strong brand at a high-growth startup
Have experience owning marketing or acquisition-focused projects in a hyper-growth early stage startup environment
Comfortable working in the Meta and Google ad consoles to create ads, configure conversions, and set up high-impact A/B tests
Can use your knowledge of customer and brand to lead a dynamic creative development and testing process across many marketing channels.
Have worked with mainstream analytics tools such as Google Analytics or Metabase; are comfortable working with data and communicating a compelling story with data.
Comfortable scoping and tackling ambiguous problems and executing on solutions with the help of creative and technical teams
Bonus points for experience in healthcare, health tech, or startups
All roles are in office, 5+ days a week, in New York City.