Copywriter PT
Clara Lending
Marketing & Communications
Brazil
Posted on Thursday, August 10, 2023
Clara is the leading spend management platform for companies in Latin America. Our end-to-end solution includes our locally-issued corporate cards, Bill Pay, financing solutions, and our highly-rated software platform used by thousands of the most successful companies across the region. Clara is backed by top global and regional investors such as Coatue, GGV, General Catalyst, DST Global, monashees, Kaszek, Canary, A*, BoxGroup, SV Angel, GFC, Picus Capital, Avid Ventures, ICONIQ Growth, Goldman Sachs, and prominent angel investors.
We’re creating the future of how company finances are run and helping our customers be more successful. We aspire to empower companies to operate with agility and financial clarity, ultimately increasing the economic competitiveness of Latin America. We’re looking for the best talent in the region (and beyond) to join us on this journey.
We are here to empower companies to operate with financial agility and clarity in order to increase the economic competitiveness of Latin America.
We’re looking for the best talent in the region (and beyond) to join us on this journey.
*This job description was powered by Artificial Intelligence (AI) tools.
We are looking for someone who will:
- Develop a creative copywriting strategy for Clara in partnership with designers and creative lead.
- Interpret creative briefs to develop concepts and execute
- Write clear, attractive copy with a distinct voice for a range of marketing and communications materials, including website pages, social media, brand campaigns, crm, etc. The use of AI is highly encouraged.
- Conduct high-quality research and understand Clara's target audiences, through online searches, reviews of existing research, interviews with clients and subject-matter experts
- Collaborate with the entire marketing and growth marketing tribe in a fast paced environment
- Explore use cases of AI powered solutions to innovate the copywriting routine.
- Collaborate with designers, content creators, PR and growth marketing professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
- Use SEO principles to maximize copy’s reach
- Source images and other content
- Train and mentor team members in the use of AI for copy purposes.
At Clara we support the use of Artificial Intelligence to improve productivity and enable creativity.
Our requirements are:
- 3-5 years experience
- Relevant experience (more than 1y) in tech startups
- Experience in developing and executing tone of voice in brand assets
- Proficiency in portuguese writing and copy review of all content types
- Ability to translate complex ideas into clear messages through a range of diverse channels
- Solid research skills
- Excellent verbal communication, storytelling and presentation skills
- Passion for social media and its impact on brand awareness and loyalty
- Experience with fast-paced cycles and able to juggle tasks and deadlines – after all, priorities may change
- A highly organized and detail-oriented profile
- Hands-on and autonomous professional, who takes ownership and get things done
- Fluency in brazilian portuguese
- Fluency in Business English
- Up-to-date knowledge on the latest trends in AI and it's marketing use cases
The way we do things is as important as what we do. That is why we operate on a set of carefully-identified values. They are what we expect from ourselves and each other in our day-to-day.
We value
* Clarity - Open and direct communication
* Simplicity - Pare things down to the essential
* Ownership - We're all owners and act like it
* Pride - Make quality products we're proud of
* Always Be Changing (ABC) - Continuous self-improvement
* Inclusivity - Every voice counts; we value each other for our shared mission and contributions
We are
* Shaping business finances in Latin America
* Driven by our 6 core values
* Proud of our inclusive and caring culture
* Certified as Top LinkedIn Startup
We offer
* Competitive salary & a robust stock ownership plan
* 100% flexible work model
* A set of benefits that are adaptable to your needs & way of life
* Opportunities for growth in a fast-paced environment
* A chance to shape B2B payments in Latin America and increase the region’s economic competitiveness