The product marketing manager (PMM) is the Coactive leader accountable for overall marketing strategy. This person will build content, and execute go-to-market and ongoing programs to build market awareness, while clearly communicating Coactive’s value proposition and differentiation to drive highly qualified prospects that lead to customer growth. The product marketing manager will help position Coactive as the leader in the market; one that firms will have confidence to do business with to support their critical objectives. This will be achieved by building a clear corporate identity, developing polished and effective content, and promoting customer successes and thought leadership. To be effective, the PMM will seek to understand the competitive landscape, the needs of the target market, and tailor messaging to differentiate our offerings. In creating marketing programs, the PMM must take an analytical approach to optimize the investment of time and money into programs.

In Coactive’s fast-paced startup environment, your responsibility will span from strategic and tactical on a day-to-day basis - from working with cross-functional leadership, responding to marketing opportunities, and interacting with prospects and customers, to selecting and managing PR and content development partners to help execute the marketing strategy.

What you’ll do:

Marketing Strategy & Program Execution

• Design multi-channel marketing strategy that positions Coactive most effectively to the target market, building awareness, driving new sales leads, and supporting closing deals.
• Execute a mix of go-to-market and ongoing marketing programs supporting the strategy.
• Solicit feedback on strategy and programs with internal stakeholders and external experts to improve plan, gain buy-in and alignment to program goals.
• Gain media and event placement for Coactive leadership and Coactive customers
• Develop and implement SEO and paid search strategies as appropriate, including test and learn for effectiveness to drive both organic search rankings and assess the ROI on paid search investments.
• Develop and manage relationships with PR and marketing agencies, web development resources to execute timely marketing programs with high quality, fresh content.

Brand Identity

• Develop/evolve brand identity, standards; ensure adoption across organization and collateral.
• Provide ongoing review, guidance, and assistance on content visual appearance and effectiveness of market facing materials.

Content and Collateral

• Deeply understand customer businesses & customer problems in target vertical; including stakeholders with roles in the awareness/discovery, evaluation, selection, and procurement phases to optimize collateral and messaging in support of the sales cycle.
• Establish a foundational product messaging framework, using value messaging or similar methodologies, that effectively communicates the value proposition and differentiation.
• Design and deliver multi-channel collateral for prospects, analysts and influencers, and investors, including: sales presentations, product data sheets, web content, white papers, blogs, newsletters, podcasts, and social media, and demo storyboards.
• Develop content, scripts, and talking points for Coactive speaking engagements.
• Develop a sustainable content production process and resourcing.
• Devise programs to develop, test, and iterate content with external stakeholders.

Measurements & Continuous Improvement

• Participate in sales engagements to gain first-hand feedback regarding effectiveness of content.
• Design and implement measurements for the effectiveness of the marketing strategy.
• Understanding of sources of all leads; look for patterns for successful channels for future marketing.

What we look for:

Education:

• Bachelor’s degree in business administration, marketing, or related field.
• A degree in computer science, engineering, or related discipline is also ideal, with requisite marketing experience.
• MBA is highly desirable.

Experience:

• 6+ years of B2B technology product marketing experience in start-up environments, with a proven track record of developing and executing effective marketing programs in software platform companies.
• Experience briefing media, analysts, and like stakeholders.
• Familiarity with AI/ML market space and tooling is desirable.

Skills:

• Ability to build strong relationships with PR firms, analyst community, media, and other influencers.
• Strong interpersonal and communication skills, and ability to work well in a team environment.
• Strong sense of visual design and presentation.
• Exceptional business writing and presentation skills; with proven ability to effectively communicate complex information simply.
• Excellent project management skills and attention to detail.
• Strong analytic and strategic thinking skills.
• Ability to thrive in a fast-paced, rapid growth environment.

What you can expect from us:

The estimated annual base salary for this position is between $110,000-150,000.*

Coactive has an immediate opening for an enthusiastic, experienced IT Administrator or IT Operations professional. This would be an individual seeking the challenge of working with a wide range of technologies, wearing multiple hats, and helping build out the IT discipline in a small but fast growing tech startup. You will be Coactive’s first full-time IT employee, with an opportunity to help the company scale both its people and technology. You will play a crucial role in ensuring the smooth operation of our technology infrastructure and providing exceptional support to our employees. As such, you will have a great influence on the technology we ultimately adopt. This is a great opportunity for a skilled practitioner to broaden their responsibilities and take the next step in their career.

In this role, we’ll challenge you to use your IT experience to build and support a technology ecosystem that provides our small, but growing, team a friction-free technology productivity environment, secure and protect our systems and data, and support reliable SaaS service to our growing enterprise customer base. This position is ideal for anyone who enjoys rolling up their sleeves and working across many different facets of IT. At one moment you might be helping an engineer with a password reset or VPN issue and, in the next moment, leading a project to assess our security controls for SOC 2, Type 2 certification, and then moving on to help standardize and harden our AWS configurations.

Because of the breadth of IT-related work involved in bringing to market and operating a SaaS-based AI/ML solution for images and video, there is a tremendous opportunity for learning and growth with this position. It is not critical that you are an expert in every aspect of this IT role, but it is important that you have a learning- and growth- mindset and are willing to dig in and build competencies in new technologies and domains. It will also be important that you can effectively work with Coactive leadership to identify and thoughtfully leverage 3rd party providers to supplement your work in areas that require additional expertise and scale.

Our team is small, with each member having an outsized impact on our culture and our ability to execute. If you possess an entrepreneurial spirit, a can-do attitude, willingness to try new things, and strong emotional intelligence, you will fit right in with our team.

In the first 90 days, we expect a candidate to:

• Transition of primary IT support services from our MSP
• Manage and further streamline our onboarding process
• Fix our conference room video conferencing issues
• Implement a new, more reliable VPN service
• Assess our current suite of productivity, endpoint management, and security tools, and develop a plan to keep/replace/upgrade/consolidate to tooling as appropriate.

What you’ll do:

Onboarding & Offboarding

• Manage onboarding and offboarding by implementing repeatable processes to deploy computer equipment and manage BOY devices with standardized, hardened configurations, appropriate system access, and security and management software
• Become the company point of contact for account provisioning and deprovisioning
• Put processes in place to ensure privileges are always revoked on a timely basis when workers leave or no longer have a business need for access to systems

Support

• Provide support and take ownership for technology issues, and see each through to resolution
• Manage company equipment, primarily consisting of Macs, conference room AV gear, and network gateways
• Troubleshoot hardware and software problems, identify root causes, and implement appropriate solutions
• Monitor system performance, identify potential issues, and proactively take necessary actions to prevent disruptions
• Collaborate with external vendors and service providers to resolve technical issues and coordinate repairs or replacements when necessary
• Document IT procedures, configurations, and troubleshooting steps to create a comprehensive knowledge base for future reference

Productivity and Security Solutions

• Evaluate and deploy new solutions; replace solutions that are not performing
• Work with Finance to manage our vendors; track and manage providers, entitlements, and vendor spend. Stay on top of renewals and make sure we are maximizing value for our investments in technology

Information Security & Compliance

• Ensure we have in place critical Security capabilities across the NIST framework including, asset management, data protection and encryption standards, IAM, firewall and endpoint security, vulnerability scanning and management, penetration testing, security monitoring and response planning
• Lead projects to attain/maintain SOC 2 Type II certification, comply with GDPR, CCPA and other regulatory requirements
• Perform routine maintenance tasks, such as system updates and patches to ensure data integrity and system reliability
• Institute a BYOD policy and enforcement mechanism to secure our company data and resources
• Create IT company policy handbook content and guidelines in partnership with our HR Team
• Develop and deliver simple and effective IT security and other training as required to scale the company and to achieve compliance objectives

Operations Support

• Provide support for our production systems that deliver service to our SaaS customers

What we look for:

Education:

• A four-year college degree, with a focus in Computer Science, or commensurate experience in a similar role
• Relevant certifications (e.g., CompTIA A+, Network+, Cloud+, AWS Certified SysOps, Apple Certified Mac Technician, etc.) are a plus

Experience:

• Several years of direct experience in a Senior IT Support, Administration, or Operations role
• Ability to research and make recommendations given a set of technical and non-technical requirements
• Hands-on exposure with basic network topology design, configuration, and troubleshooting; plus firewall best practices and configuration.
• Basic understanding of network protocols and configuration (e.g., TCP/IP, DNS, DHCP)
• Experience with G-Suite administration, Mac configuration and management, deploying and administering MDM solutions is a strong plus

Skills:

• Strong interpersonal and communication skills, and ability to work well in a team environment
• Excellent project management skills and attention to detail
• Ability to thrive in a fast-paced, rapid growth environment
• Basic knowledge of information security practices, including penetration testing, identity management, vulnerability scanning, and remediation
• Knowledge of identity and access management (IAM) principles and implementation.
• Familiarity with common security frameworks, such as NIST or ISO 27001
• Familiarity with data privacy regulations and compliance requirements such as SOC 2 Type II
• Proficiency in supporting AWS environments (EC2, S3, VPC), including setup, configuration, securing/hardening, and monitoring is a plus; (or willingness to learn)
• Experience with cloud monitoring and observability tools, such as DataDog, CloudWatch or similar is a plus

What you can expect from us:

• 100% medical, dental & vision coverage for you
• Medical, dental & vision partially covered for your dependents
• 401K
• Unlimited PTO
• An allowance to set up workstations however you want
• A supportive environment. We build products, but we develop people.
• Social events ranging from happy hours and hiking to board game nights and games of Mario Kart.

Further, you can expect a supportive work environment from us. We build products, but we develop people.

We embrace and celebrate the diversity of our employees. We are committed to equal employment opportunity, regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

*Actual pay is dependent on an individual candidate’s professional background, experience, skills and qualifications, as well as market demand and business demands. This pay range is subject to change and may be modified in the future. The salary, other compensation, and benefits information is accurate as of the date of this posting.