Work at a Portfolio Company

Senior Frontend Engineer (C2H)



Software Engineering
Vancouver, BC, Canada
Posted on Wednesday, February 7, 2024

About Collective:

Collective is on a mission to redefine the way businesses-of-one work. Collective’s technology and team of trusted advisors enables our members to achieve financial independence by taking care of everything from business incorporation to accounting, bookkeeping, tax services and access to a thriving community, all in one integrated platform. We believe in empowering self-employed people to enjoy the same tax savings that big companies get.

Featured in Forbes, Business Insider, Yahoo, Bloomberg, Financial Times, Techcrunch and more. We’re backed by General Catalyst, Sound Ventures (Ashton Kutcher and Guy Oseary), QED Investors, Google’s Gradient Ventures, Expa and prominent investors who have financed and built iconic companies like YouTube, Substack, Twitch, Box, Hims, Instacart, Lyft, and more.

About The Role:

We are seeking a results-driven and innovative Senior Frontend Engineer with a focus on MarTech (Marketing Technology) and Growth to play a key role in shaping the user experience and driving user acquisition and engagement. The successful candidate will work closely with marketing and growth teams, leveraging cutting-edge technologies to optimize user interfaces and contribute to the overall success of our growth initiatives.


  • Frontend Development:
    • Lead website redesign and implementation in Next.JS
    • Design and implement funnel changes
  • MarTech Integration:
    • Collaborate with marketing teams to integrate MarTech tools and platforms seamlessly into the frontend, ensuring efficient data tracking, analytics, and user segmentation.
    • Implement and optimize marketing tags, pixels, and other tracking mechanisms to support data-driven decision-making.
  • Conversion Rate Optimization (CRO):
    • Lead initiatives to improve website conversion rates through A/B testing, user feedback analysis, and continuous optimization of the user interface.
    • Implement and enhance user journeys to maximize user engagement and conversion.
  • Personalization and User Segmentation:
    • Develop frontend solutions that enable dynamic content personalization based on user behavior, demographics, and other relevant data.
    • Work closely with growth teams to implement and refine user segmentation strategies.
  • Performance Marketing Support:
    • Support the implementation of landing pages and interactive elements for digital advertising campaigns, ensuring a seamless transition from ad to conversion.
    • Collaborate with marketing teams to implement and maintain tracking for advertising performance.
  • User Analytics:
    • Implement and maintain frontend analytics solutions to provide insights into user behavior, traffic patterns, and other relevant metrics.
    • Work with data analysts to interpret analytics data and provide recommendations for improving user experience and engagement.
  • Growth Experiments:
    • Collaborate with growth teams to design and implement frontend experiments aimed at identifying and optimizing high-impact growth opportunities.
    • Iterate on user interfaces based on experiment results and user feedback.


  • Experience:
    • Proven experience in frontend development with a focus on MarTech and Growth, with at least 5 years of experience.
    • Track record of successfully integrating and optimizing MarTech tools and platforms.
  • Skills:
    • Proficiency in Javascript programming language
    • Proficiency in frontend technologies, including HTML5, CSS3, and Server side rendering in Next.JS.
    • Experience with frontend frameworks/libraries and MarTech integrations (e.g., React, Next.JS, Google Tag Manager, etc.).
    • Experience with Segment for event tracking
    • Experience with cloud technologies such AWS, Heroku, Cloudflare etc
    • Prior experience in Python and Django is a huge bonus
  • Marketing Acumen:
    • Understanding of marketing concepts, conversion optimization, and user segmentation.
    • Familiarity with digital advertising and performance marketing principles.
  • Analytical Mindset:
    • Strong analytical and problem-solving skills, with the ability to derive actionable insights from data.
  • Communication:
    • Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.

What we will offer in return:

  • Contract to hire opportunity
  • A dynamic, diverse, flexible and collaborative work environment
  • Opportunity to work remotely

If you are a motivated and experienced Senior Frontend Engineer with a passion for MarTech and Growth, we invite you to apply and contribute to our dynamic and forward-thinking team. Join us as we drive innovation and success in the rapidly evolving landscape of marketing technology!

Equal Employment Opportunity

At Collective, we don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our customers, and our community. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. If you’re good at what you do, come as you are. The more inclusive we are, the better our work will be. Collective is proud to be an equal opportunity workplace.