Work at a Portfolio Company

Product Marketing Lead



Marketing & Communications, Product
San Francisco, CA, USA
Posted on Tuesday, June 11, 2024

About Collective:

Collective is on a mission to redefine the way businesses-of-one work. Collective’s technology and team of trusted advisors enables our members to achieve financial independence by taking care of everything from business incorporation to accounting, bookkeeping, tax services and access to a thriving community, all in one integrated platform. We believe in empowering self-employed people to enjoy the same tax savings that big companies get.

Featured in Forbes, Business Insider, Yahoo, Bloomberg, Financial Times, Techcrunch and more. We’re backed by General Catalyst, Sound Ventures (Ashton Kutcher and Guy Oseary), QED Investors, Google’s Gradient Ventures, Expa and prominent investors who have financed and built iconic companies like YouTube, Substack, Twitch, Box, Hims, Instacart, Lyft, and more.

About the role:

Collective is seeking a Product Marketing Lead who will be responsible for defining Collective’s core value propositions and messaging them to customers, as well as leading go-to-market efforts for product features, expansion products, and audience expansion. The Product Marketing Lead will work closely with the Growth, Customer Marketing, Sales, and Product teams to craft messaging and positioning, drive product adoption, develop GTM launch strategy and timelines, and identify product education and sales enablement opportunities.

⚒️ Responsibilities:

  • Messaging and positioning: Conduct market research, competitive analysis, and customer interviews to build compelling and cohesive messaging for new and existing products. Build customer personas and targeted messaging based on the unique needs, requirements, and terminology of each vertical.
  • Product launch, adoption, and GTM strategy: Drive the launch, adoption, and utilization of new and existing product features, including upsells and cross-sells. Develop and support the execution of go-to-market strategies, targeting specific buyer personas, verticals, and new markets to drive growth.
  • Collateral development: Build external collateral that reflects our unique value proposition and highlights customer wins and product differentiation, such as case studies, claims, product pages, videos, and demos. Build internal training and collateral that supports our sales, marketing, and support teams in communicating the value of our platform.
  • Customer product education: Partner with the Customer Marketing team to own the product education strategy for our customers, developing training materials and resources that enhance the customer’s understanding and utilization of our product.
  • Data measurement and analysis: Regularly monitor and analyze product performance, adoption, and customer engagement data. Identify opportunities and make data-driven recommendations that inform the product and marketing roadmap.
  • Customer advocacy: Be the voice of the customer, ensuring that customer insights and needs are at the forefront of all product and marketing initiatives.

🙌 What we want you to bring:

  • 6+ years of product marketing experience
  • Comfort in operating in ambiguity. You know how to develop an idea, get buy-in, and manage teams to make it happen.
  • A customer-first mindset. You know your audience inside and out and leverage data to deepen your understanding.
  • Proven track record of exceeding performance targets. You’re comfortable delivering results in a complex environment with limited resources.
  • Strong analytical skills. You’ve worked with large data sets and are skilled in extracting business insights from analysis.
  • Strong written communication skills. You can flex between writing for the customer and writing for the team.

Bonus Points if you have: (Optional)

  • Experience working at a fast-paced, growing startup
  • Experience marketing SASS or fintech products and services

Why work with us:

  • Collective is the first online back office platform designed for Businesses-of-One.
  • Tax is a very challenging space and you will grow fast.
  • We were backed by top tier VCs.
  • We promote open and transparent culture within the company.
  • We’re fast-paced and you learn every day.

What we offer in return:

Compensation Range: $139,000 - $152,900 annual base salary.

The salary ranges for the roles are posted for your convenience and review. Please understand that if an offer is presented, the offer compensation package will be based on the relevant position related skills a candidate demonstrates during our formal interview process.

  • A hybrid work environment in our SF office.
  • A diverse and collaborative team culture.
  • Stock options package.
  • 14 company holidays + unlimited PTO.
  • 401K
  • Employer paid Health, Vision and Dental Insurance
    • 100% coverage for employees
    • 75% coverage for dependents
  • PC or Mac laptop + $750 Home office stipend
  • Generous paid parental leave
  • Fertility benefits, up to $8k
  • Team events and virtual gatherings
  • $600 wellness bonus

Equal Employment Opportunity

At Collective, we don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our customers, and our community. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. If you’re good at what you do, come as you are. The more inclusive we are, the better our work will be. Collective is proud to be an equal opportunity workplace.