About Halliday

Halliday is the first Workflow protocol enabling developers to create breakthrough applications in hours, not years.

Halliday Payments, the first-party application built on top of the protocol, streamlines onboarding by enabling users to seamlessly acquire any asset on your chain with just a single click, creating a frictionless user experience.

Backed by a16z and #Hashed, we have partnered with prominent developers such as ApeChain, Story Protocol and DeFi Kingdoms.

Our team comes from Stanford, Harvard, and Carnegie Mellon, and has years of experience at the most recognized Web2 and Web3 brands in the world, including Alphabet, Meta, Netflix, Stripe, Compound and more.

About the Role

As an Account Executive, you will identify and develop new business opportunities, build relationships with clients, and drive Halliday’s expansion into the crypto payments space. You’ll play a critical role in helping us connect with potential clients in the fintech and traditional finance sectors as they adopt blockchain and explore global financial solutions.

What you’ll be doing

• Build and qualify top-of-funnel pipeline across Web2 (Fintechs) & Web3 (DeFi, PayFi, Neobanks, dApps)

• Own outreach, discovery, and early-stage relationship management.

• Run product demos, communicate value, and tailor messaging to stakeholder needs.

• Work closely with the CEO & VP of Business Development on sales strategy, target accounts, and partnership formation.

• Eventually own and scale the sales process as the team grows.

What we’re looking for

• 3-5 years of experience in business development, sales, or partnerships, ideally in fintech, payments, or traditional finance, transitioning to DeFi.

• A strong understanding of the intersection between traditional finance, Fintech, and blockchain.

• Experience targeting mid-market companies or payment automation solutions is a plus.

• Independent, proactive, and low-ego-you like to move fast, iterate, and do the work.

• You should have excellent communication and relationship-building skills, with the ability to translate complex financial and technical concepts into value propositions.

Why Work at Halliday?

• You will have the opportunity to work in a cutting-edge industry at the intersection of traditional finance, fintech, and blockchain.

• You will influence Halliday’s go-to-market strategy in a high-growth, Series A-backed startup.

• You will be part of a collaborative, mission-driven team building solutions for the future of finance.

• You will gain exposure to a global market opportunity with significant potential for career growth.

• Ability to travel 40% of the time.

Compensation

The base salary range for this role is $140,000 - $160,000. This reflects the minimum and maximum range across New York City. This does not include equity or benefits.

The actual base pay is dependent upon many factors, such as: experience, relevant skills, and role level. Your recruiter can share more about the compensation and benefits applicable to your location during the hiring process.