Work at a Portfolio Company

Growth Marketing



Marketing & Communications, Sales & Business Development
San Francisco, CA, USA
Posted on Monday, May 20, 2024

The mission at HeyGen is to make visual storytelling accessible to all. HeyGen is the fastest-growing generative AI platform for anyone who wants to create videos for their business. Come join our team in revolutionizing the way videos are created.
Learn more at www.heygen.com

Company Overview:

At HeyGen, our mission is to help people grow their business by making visual storytelling accessible to all. Video is the most engaging format to connect with your audience, but most people don’t have the time, skills, or resources to produce professional videos. HeyGen makes it easy for anyone to create, localize, and personalize engaging videos - all without a camera or specialized skills. Tens of thousands of customers all over the world from small business owners, to non-profit institutions, to Fortune 500 global brands use HeyGen to make videos that tell their stories.

Position Overview:

We’re looking for a growth marketer to supercharge our community-led growth model to reach new audiences all over the world. The ideal candidate has an organic-first growth mentality with experience operating in a high-volume, global PLG environment. We’re looking for someone who can identify target audiences and build compelling programs to reach them and drive high value signups through content, SEO, social, affiliates, influencers, and paid acquisition.

Key Responsibilities:

  • Grow website traffic and high value signups through organic channels including SEO, content, review sites, and partners
  • Manage and coach our organic social team to drive social reach and engagement with our product
  • Drive our affiliate and reseller programs
  • Work closely with product growth, PMM, and data science to identify and target high lifetime value customer segments and build programs to reach them
  • Mange, measure, and optimize our paid acquisition programs

Preferred Qualifications:

  • 10+ years of growth marketing experience with expertise in high volume global businesses
  • Expertise operating in hybrid self-serve (PLG) and sales-led motions
  • Experience driving international growth across regions and languages
  • Proven track record driving growth without a heavy reliance on paid acquisition
  • Thrive in a fast-paced and dynamic environment

What HeyGen Offers:

  • Competitive salary and benefits package
  • Opportunity to create and win a category in the most dynamic part of the industry (AI video)
  • Dynamic and inclusive work environment focused on innovation and creativity

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that's making visual storytelling accessible to all!