Work at a Portfolio Company

Product Marketing Manager, Content



Marketing & Communications, Product
San Francisco, CA, USA
Posted on Monday, May 20, 2024

The mission at HeyGen is to make visual storytelling accessible to all. HeyGen is the fastest-growing generative AI platform for anyone who wants to create videos for their business. Come join our team in revolutionizing the way videos are created.
Learn more at www.heygen.com

Company Overview:

At HeyGen, we're dedicated to making visual storytelling accessible to everyone. As visual content becomes increasingly important in how information is created, consumed, and retained, our mission is to democratize the ability to produce engaging video narratives. Our AI technology empowers people everywhere to reach, captivate, and inspire audiences with high-quality video content without the traditional costs and complexities. If a team has a story to tell, HeyGen can help them.

Position Overview:

We’re looking for a creative and driven product marketer to join our team at HeyGen. This role is ideal for someone who is passionate about crafting compelling content and has a knack for translating product features into engaging customer communications. You’ll report to the leader of core product marketing and work closely with product, product growth, and channel owners to delight customers with clear and useful content.

Key Responsibilities:

  • Develop and refine user-facing messaging that clearly articulates the value and advantages of our products for our diverse use cases and audiences
  • Create and maintain exciting marketing content for our core products and launches including in-product messaging, demo videos, web pages, blog posts, social copy, email campaigns, customer stories, and more
  • Collaborate with various teams to ensure alignment between self-serve and enterprise marketing efforts
  • Help analyze data and user feedback to recommend improvements to our content strategy
  • Help plan and execute a content calendar around strategically timed campaigns
  • Contribute to the development and maintenance of our brand style and tone of voice

Preferred Qualifications:

  • 3+ years of experience in marketing, preferably with experience in B2B product marketing and content creation
  • Content or journalism background or interests
  • Strong communication skills, both written and verbal, with an ability to create clear and persuasive content
  • Work samples you can share (bonus for visual content)
  • Enthusiastic about working in a fast-paced and dynamic environment

What HeyGen Offers:

  • Competitive salary and benefits package
  • A pivotal role in a company leading innovation in the AI-driven visual content sector
  • A dynamic and inclusive work environment that fosters creativity and innovation
  • Opportunities for professional growth and skill development in cutting-edge marketing techniques
  • A collaborative culture that values teamwork and employee insights
  • This role is 80-100% in-office

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join HeyGen and help us transform the landscape of visual storytelling!