About the Role

We’re building a modern, AI-assisted SEO engine, one that blends proven SEO strategy with emerging systems for content creation, topic targeting, and performance at scale.

As our SEO Lead, you’ll be the architect of our organic growth strategy. You’ll shape keyword direction, steer our content system, and build authority through content that’s mapped to how people actually search today. You’ll work closely with a dedicated engineer building AI-powered workflows, but your role is to lead what we build, why, and where it goes.

What You’ll Own

• Keyword strategy: Own our keyword universe from seed terms to structured clusters and define high-value, high-intent content opportunities.
• Content briefing: Guide our AI content pipeline with structured outlines and clear prompt objectives.
• Internal linking systems: Architect an internal linking strategy that drives crawlability, semantic depth, and engagement.
• Performance tracking: Define KPIs, monitor rankings and traffic, and identify optimization opportunities.
• Authority content strategy: Identify and oversee production of high-leverage content (comparisons, “best of” lists, thought leadership).
• Link strategy: Work with outreach resources to build credible, targeted backlinks.
• AI system calibration: Partner with engineers to optimize prompt design, content formatting, and system workflows.

Who You Are

• 5+ years of experience in SEO, ideally in SaaS or high-growth content-driven businesses.
• Experienced in building SEO programs from scratch or scaling early-stage efforts.
• Understands entity-based SEO, modern search engine dynamics, and interlinking best practices.
• Confident working in AI-assisted content systems or eager to become an expert.
• Data- and outcome-driven, with a bias toward testing, learning, and iteration.
• Clear communicator who can work cross-functionally with content, product, and engineering.

Preferred Experience

• Familiar with prompt engineering, structured content pipelines, or content ops automation.
• Aware of LLM-driven changes to search behavior and SERP evolution.
• Strong working knowledge of tools like Ahrefs, Clearscope, Surfer, or similar.

What HeyGen Offers

• Competitive salary and benefits package.
• Dynamic and inclusive work environment.
• Opportunities for professional growth and advancement.
• Collaborative culture that values innovation and creativity.
• Access to the latest technologies and tools.

Salary Range

$170,000 – 210,000 annually
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.