We are seeking an experienced and results-driven Email Marketing & Demand Generation Manager - (Contractor) to lead our efforts in driving customer acquisition and engagement through targeted email campaigns, webinar programs, and marketing-influenced sales outreach campaigns. The ideal candidate will have a strong background in marketing automation platforms, data-driven marketing strategies, and a deep understanding of the customer journey.

What You'll Do:

• Email Campaign Management: Develop, execute, and optimize acquisition and engagement email campaigns using HubSpot and Iterable. Focus on increasing lead generation, nurturing prospects, and driving conversions for webinars, product demos, and other key initiatives.
• Webinar Program Management: Plan, execute, and analyze webinar programs, including content creation, promotion, and follow-up strategies to maximize attendee engagement and conversion.
• Marketing Automation: Manage and optimize marketing automation workflows, ensuring seamless integration with CRM and other marketing tools. Utilize intent data and chat tools to improve targeting and personalization of campaigns.
• Marketing-Influenced Sales Outreach: Collaborate closely with the sales team to apply marketing data to determine outreach timing and prioritization.
• Data Analysis and Reporting: Monitor, analyze, and report on the performance of marketing campaigns, using data to inform decision-making and improve future initiatives. Utilize intent data to refine targeting strategies and optimize lead quality.
• Customer Journey Optimization: Continuously evaluate and improve the customer journey through various touchpoints, ensuring a consistent and effective experience from initial contact through conversion.

What You'll Do:

• At least 3 years of B2B marketing experience, preferably in a startup environment
• At least 1 year of experience managing email campaigns in Hubspot. Marketo, or similar tool
• Demonstrate a history of independent problem-solving and creative use of software tools to automate systems.

Nice-to-have:

• Experience with demand gen platforms such as Warmly/ 6Sense.
• SQL knowledge

For CA based applicants:

• The hourly compensation for this position is up to $65 per hour

A variety of factors are considered when determining someone’s compensation including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed above.

Instawork Values

• Bias for Action -- We are a growing team and an evolving product. We want a team of do’ers to drive the company forward, even if it means making decisions with incomplete information or being wrong.
• Act Like an Owner -- Treat this company as though it is your own. Execute on the fundamentals, and act creatively to drive growth. Your ability to drive impact in any part of our company is only limited by your courage and conviction, not your job title.
• Always Be Learning -- We are changing an entire industry. We strive to learn from each other and get better each day, week, and month, so that our team’s learnings can compound and we can all improve, together.
• Empathy, Trust, Candor -- Empathy for our business partners and professionals means we put ourselves in their shoes. Empathy for our colleagues means we are always upfront and honest with each other, which comes from trust.