Manager, Product Marketing & Enablement
Lively
About Lively
Lively set out to raise the bar on benefit solutions, because we believe no one should have to sacrifice personal wellness for financial wellness. While traditional benefits focus more on transactions and less on the humans using them, Lively harnesses user-centric design and innovative technology to deliver an effortless experience for employers and account holders alike. Our modern HSA is consistently top-rated, and we have since expanded our offerings to provide a full suite of other benefits and services for companies, consumers, and financial institutions.
Lively is a remote-first company, headquartered in San Francisco with employees across the US. Come join us and help make getting the value out of your benefits as simple as it should be.
About the Role
Lively is seeking a dynamic Manager of Product Marketing & Enablement to drive market adoption at one of the fastest-growing companies in the FinTech space! This is a unique opportunity for a player/coach who thrives on both doing the work and leading a high-performing team. The ideal candidate will excel in product marketing strategy, sales enablement management, and RFP leadership while collaborating cross-functionally to deliver impactful results.
Responsibilities
- Serve as a player/coach, actively contributing to key deliverables while managing and mentoring a high-performing product marketing and enablement team.
- Work closely with product managers to identify key value drivers with go-to-market (GTM) implications and align them with business objectives.
- Lead sales enablement efforts by developing tools, content, and training that empower the sales team to win in the marketplace.
- Oversee RFP management to ensure compelling and competitive responses that position Lively as a market leader.
- Develop and refine business-level messaging, positioning, and competitive insights to inform GTM strategies.
- Collaborate with marketing teams to deliver integrated external communications across channels, ensuring alignment with product goals.
- Partner with product, sales, and marketing teams to drive adoption and success for key solutions within the portfolio.
- Build and execute data-driven product marketing strategies to support launch, growth, and expansion efforts.
Skills & Experience
- 5+ years in product marketing, product management, or brand management, ideally in a FinTech or employee benefits startup.
- Proven experience as a player/coach, balancing hands-on contributions with team leadership.
- Strong track record of managing and mentoring high-performing teams in product marketing, sales enablement, and RFP management.
- Success in launching and scaling B2B products or services that drive business growth and enhance brand strength.
- Demonstrated ability to collaborate effectively in a matrixed environment and influence cross-functional teams.
- Strong analytical skills and expertise in driving data-driven recommendations and decision-making.
- Experience creating and executing integrated marketing plans to support product launches and growth initiatives.
- Executive-level communication skills with the ability to confidently present business results and strategies to leadership.
- Exceptional organizational skills with the ability to balance multiple priorities, adapt to changing business needs, and meet deadlines.
We encourage you to apply even if you do not meet all of the qualifications, but feel you would be a good fit for the position.
Benefits & Perks
We offer competitive salaries, stock options, medical, dental, vision, life and disability coverage. An HSA with employer contribution, FSA, paid parental leave, medical travel benefits, a 401k plan, flexible vacation policy, lifestyle spending accounts, and more!
At Lively, we believe having diverse teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds to apply. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Come join us in our mission to help people optimize their healthcare spending, maximize their savings, and better their livelihood!
Lively Inc. participates in the E-Verify program. Learn more about E-Verify here:
https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
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