Work at a Portfolio Company

đź“ŁGrowth & Product Marketing Lead

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Marketing & Communications, Product, Sales & Business Development
San Francisco, CA, USA
Posted on Wednesday, January 18, 2023
San Francisco, United States; Full-time
Amplify our reach and grow our developer base
As our Growth & Product Marketing lead, you’ll be responsible for defining, testing and executing marketing strategies to grow developer sign-ups.
You’ll have creative autonomy to experiment with both paid and organic channels to drive top of funnel growth for both enterprises and independent developers. You’ll own the go-to-market strategy for our product launches. You’ll partner with marquee customers on launch announcements. This is a cross-functional role with significant amount of impact on the growth of the business.
We are looking for a marketing generalist who will define a marketing strategy for our products and build a scalable program that reaches decision makers in technology businesses looking to use NFTs and blockchain in their application.
What a typical week might look like
Developing and driving the go-to-market strategy for high-profile customer launches, new product features, and big moments for the company
Experimenting with new growth channels and scaling existing growth channels that drive developer sign-ups
Amplifying the developer relation team’s content efforts via SEO and partnerships
Collaborating with the sales team to provide the resources needed to successfully close enterprise customers
Advocating for our existing and prospective users, and defining internal processes to ensure our communications are customer-centric
You might be a good fit if you...
Have 4+ years of experience in marketing for a developer product (or similar)
Have been a part of marketing functions that have scaled quickly at technology start-ups
Are data-driven and have successfully measured, tested and scaled different channels
Have experience with content marketing & SEO
Skilled at explaining technical concepts in a way that anyone can understand
Enjoys taking ownership and leading projects from idea to execution
Bonus Points
Contributed to web3 communities or DAOs
Experience with buying, selling and trading NFTs