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Work at a Portfolio Company

Head of Growth Marketing

Point

Point

Marketing & Communications, Sales & Business Development
Palo Alto, CA, USA
Posted on Thursday, May 23, 2024

Local or 100% Remote

Who we are

Our mission at Point is to make homeownership more valuable and accessible to all. Every day, we explore, build, and iterate to create innovative financial products that improve the lives of our customers. Together, we’re creating the premier full-stack home equity platform to help current homeowners access their home wealth and aspiring ones realize their dream of homeownership. Point has raised over $180M from Andreessen Horowitz, WestCap, Prudential and other leading investors.

About the role

Point seeks a talented marketer to lead our Growth Marketing team. This is a critical and highly visible leadership role. You’ll be instrumental in accelerating our growth trajectory by owning and scaling our marketing channels. We’re looking for a strong player-coach who can own a high-level growth strategy, directly manage various channels, and lead a best-in-class team of growth marketers.

Your responsibilities

  • Own our acquisition strategy and drive growth by launching, scaling, and managing various marketing channels (e.g., direct mail, SEM, paid social, TV, and affiliate partnerships)
  • Facilitate continual, high-velocity experimentation; test and optimize new marketing strategies, ad creative, etc.
  • Work cross-functionally with product and sales to optimize the full customer funnel via focused testing
  • Work with analytics to measure the effectiveness of channels with the goal of driving incrementality while staying within ROI constraints
  • Build and manage a team of bright, experienced growth marketers

About you

  • Several years of experience driving growth via paid acquisition marketing channels. In particular, you have experience marketing high-consideration products/services. Consumer finance experience is a plus.
  • Extensive experience owning various channels, especially Google Ads. Experience scaling direct mail and Facebook is ideal. Bonus points for experience across other channels (e.g., TV, affiliates, influencer marketing, podcasts, radio)
  • Results-oriented with a strong ownership mentality. Experience owning a marketing budget and hitting aggressive growth goals.
  • Highly analytical and data-driven. You’re a pro at building complex spreadsheet models and working in SQL.
  • Strong marketing intuition and creativity. You have an ability to empathize with our target customers and build campaigns around them.
  • Strong leadership abilities. You’ve managed a team, have great interpersonal skills, and are a strong cross-functional player.

Our benefits

Generous health benefits

  • We provide medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA). Point covers 99% of employee medical, dental, and vision premiums.

Unlimited paid time off

  • Recharge with unlimited paid time off and 10 company holidays.

Flexible remote & onsite work

  • Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.

Fully paid parental leave

  • Point will true-up wages from state-applicable PFL earnings so that the employee’s total gross pay will be equivalent to 100% of their regular base pay, as well as two weeks of fully paid leave to be available after exhaustion of state PFL.
  • For employees in states without Paid Family Leave, Point will provide up to 8 weeks of paid parental leave.
  • In addition, all employees will receive 4 weeks of fully paid transition time. For four weeks after returning from parental leave, and following the use of all other paid leave benefits, you may work part-time, meaning two or three days per week, and receive 100% of regular base pay.

Financial wellness

  • We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage. Full-time employees have the opportunity to take ownership in the company through equity options.

Extra work/life benefits

  • We provide monthly stipends for internet, mobile plans, and a one-time home office reimbursement.

Point is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Point brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn.

Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary range for roles at this level based on market by tiers (Region | Location | Market Range):

  • Tier 1 | San Francisco Bay Area, New York, Los Angeles, & Seattle | $159,000 - 239,000
  • Tier 2 | Chicago, Austin, Denver, Boston, Washington DC, San Diego | $135,000 - 203,000
  • Tier 3 | All other US metro areas | $127,000 - 191,000

This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews coupled with your experience, location, and other job-related factors to determine final compensation.