Growth Marketing Director
Roon
Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Oct 25, 2024
Growth Marketing Director
About Us
Millions of people turn to search engines and social media for medical information, but these platforms can be overwhelming and filled with misinformation. That's why Roon was created.
Our interdisciplinary team of doctors, patients, caregivers, public health experts, designers, engineers, content creators, and ex-Pinterest executives has come together to reimagine how people access health information, with trust and expert curation at the forefront.
Today, Roon is a video-based medical Q&A platform, providing trusted answers to health questions. Thousands of experts from top medical institutions such as Harvard, Stanford, Yale, UCSF, Cornell, UPenn, Duke, and Columbia have contributed content and are sharing Roon with their patients.
Our ambition is to become the doctor in your pocket for all of health, blending world-class expertise with AI-driven assistance and guidance. And we’re just getting started!
Role Summary
We are looking for a Growth Marketer who will play a pivotal role in shaping and executing our user acquisition strategy. This role requires a strategic thinker who is both data-driven and creative, capable of developing a multi-channel growth playbook to drive Roon’s growth. You’ll be working closely with cross-functional teams to amplify our reach, build brand awareness, and engage our user community.
Who You Are
10+ years experience in consumer growth marketing, ideally in a startup or early-stage environment.
Demonstrated success in developing growth playbooks and driving user acquisition across multiple channels.
Deep understanding of social media platforms, content marketing, and channel marketing.
Experience with influencer marketing and building partnerships.
Ability to think strategically and execute tactically—being scrappy, resourceful, and creative.
Analytical mindset with the ability to interpret data and derive actionable insights.
Traits We Admire
Boundless Curiosity
You love to learn. You have a thirst for knowledge and constantly seek to expand your understanding of the world. Your curiosity spans a wide range of topics, with a special passion for all things at the intersection of healthcare and technology.
Genuine Care
You bring authentic care to everything you do, valuing each individual’s unique journey. You understand the profound impact that empathy and thoughtful attention can have on people’s lives.
Joyful Excellence
Striving for excellence in your craft fuels you. You hold a high bar for yourself and what you work on but do so in a way that inspires others and brings joy to the process.
Original Thinking
You dig beneath the surface, setting aside trendy thinking to arrive at insights and perspectives rooted in first principles. Your approach brings new, creative perspectives to solving problems.
What You’ll Do
Develop a Growth Playbook
Create and implement a comprehensive growth strategy that leverages various channels—organic, paid, partnerships, and community-based approaches.
Set measurable goals, analyze results, and iterate to improve effectiveness.
Own the growth playbook, establishing best practices for scaling Roon’s reach
Social Media, Channel, & Influencer Marketing
Design and execute social media strategies that resonate with our target audience and increase brand visibility.
Manage and optimize campaigns across social media, email, influencer marketing, SEO, content marketing, and more.
Identify and collaborate with key influencers and medical professionals to enhance Roon’s visibility and credibility.
Drive influencer marketing initiatives, creating a community of advocates and amplifiers.
Scrappy & Resourceful Campaign Execution
Develop and manage low-budget, high-impact campaigns to drive organic growth.
Experiment with grassroots marketing tactics, leveraging content, partnerships, and community efforts to generate awareness.
Cultivate relationships with key influencers, medical experts, and communities to amplify Roon’s message.
Time Commitment & Compensation
At Roon, we’re committed to creating long-term growth opportunities within the company. Pay will be competitive and will vary based on credentials. We will offer equity as part of our compensation package. This is a full-time role.
Location
NYC
Are you interested?
Email careers@roon.care
Please include your resume and your LinkedIn profile when emailing us.