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CRM Specialist

Underdog Fantasy

Underdog Fantasy

United States · Remote
Posted 6+ months ago

Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

We build innovative games and products for American sports fans.

Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

About the role and why it’s unique:

  • Create, launch and maintain scalable and data driven cross-channel marketing campaigns
  • Work with the Senior CRM Manager to execute the Underdog user lifecycle engagement strategy
  • Engage, convert, and increase the LTV of new and existing UD users
  • Enhance user segmentation, targeting, and contact strategies to maximize conversion rate
  • Analyze campaign performance and continually optimize strategies
  • Leverage automation tools to develop continued transactional, promotional, and evergreen user content strategies

Who you are:

  • A marketer with 1-3 years of experience managing lifecycle marketing or digital marketing campaigns
  • A creative problem solver and analytical thinker
  • A strong communicator and storyteller
  • Highly organized, efficient and time conscious
  • Strong attention to detail
  • Technically savvy and able to pick up new tools quickly

Even better if you have…

  • Experience using the Braze suite of products
  • Email coding/HTML abilities
  • Experience managing push notifications and/or SMS text message campaigns

Our targeted compensation rate for this position is between $63,000 and $70,000, depending on experience, plus equity. Think your skills are exceptional and warrant higher pay? Apply anyway! If we agree, we're willing to negotiate.

  • Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
  • 16 weeks of fully paid parental leave
  • Company paid Health, Dental, Vision plan option for employees and dependents
  • 401k Match & FSA
  • Remote, In-Person, or Hybrid Scheduling – we are 100% VIRTUAL FIRST!
  • A $500 home office allowance
  • $100 in UD credit
  • Support for learning and development
  • Book club – expense your books!
  • Monthly raffle to win a sports ticket reimbursement of up to $500 (including game day snacks!)
  • Lastly, an extremely transparent, fun, and engaging culture where you will grow both personally and professionally!

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.


#LI-REMOTE