Field Marketing Manager
WorkOS
Marketing & Communications
United States
Posted on Nov 19, 2024
About WorkOS 🚀
WorkOS is a developer platform that helps make apps enterprise-ready. We build tools and services for developers to help them implement features like Single Sign-On, Directory Sync, Multi-Factor Auth, and Audit Logs. We're a fully-distributed team with employees across North America time zones. We're well-funded, having raised an $80M Series B. Our fast growing customer base includes hundreds of rapidly growing SaaS companies like Webflow, Vercel, Loom, Plaid, and Drata
About the role 💭
We are seeking an experienced Field Marketing Manager to join the team. Hosting our own in-person conferences, sponsoring and/or attending external conferences, dinners, roundtables, and meetups is an essential part of our marketing strategy and are looking to bring someone in-house to lead the effort.
Successful candidates will have a background in field or events marketing at a B2B SaaS company with a deep understanding of the field marketing landscape to help define effective events that drive awareness and engagement for WorkOS within the developer community.
Responsibilities
- Define our field marketing strategy including both internal and external events
- Work closely with sales leadership to craft strategies for outreach before events and follow-up afterward, along with preparing related materials.
- Collaborate with the marketing design team to create event content, design promotional assets, and develop supporting materials.
- Oversee and track the event budget on a quarterly basis, ensuring spending aligns with objectives.
- Evaluate, analyze, and provide insights on the success of events, offering regular performance updates.
- Research and identify new event opportunities targeting key industries and buyer personas.
Qualifications
- 3-5+ years in a b2b field marketing, event marketing or related role
- Experience leading events end-to-end including budget, vendor management, and execution
- Deep understanding of conferences in the developer/b2b landscape
- Expertise across marketing channels to ensure engagement and attendance
- Demonstrated success working with sales team to meet leads/pipeline goals
- Ability to travel for field events as needed
Benefits (US Only) 💖
At WorkOS, we offer resources that emphasize personal and familial well-being. We offer healthcare coverage for you and your family, including medical, dental, and vision. We offer parental leave, paid-time off and fully remote working arrangements.
Benefits include:
- Competitive pay
- Substantial equity grants
- Healthcare insurance (Medical, Dental and Vision) for you and your family
- 401k matching
- Wellness and fitness monthly allowances
- PTO + paid holidays + unlimited sick leave
- Autonomy and flexibility with remote work
Equal Opportunity Employer
WorkOS is an equal opportunity employer, committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age.