Content Marketer (contract)
Zip is tackling the $50B+TAM space to transform the way businesses manage spend. Our co-founders started Zip (YC S2020) because they saw the challenges companies had using outdated 20 year old software to manage hundreds of millions of dollars in spend every year. We invented the world’s leading Intake-to-Procure solution to bring a consumer grade user experience to B2B purchasing. And, we’re just getting started.
We're a fast growing team that helped scale category-defining companies like Airbnb, Facebook, Salesforce, Apple, Quora, Pinterest, and Square. With $180 million in funding from YC Continuity (Y Combinator), CRV and Tiger Global, we're valued at $1.5 billion in just 3 years. In today's economic climate, the value we offer our customers is more critical than ever and our business is accelerating. We're growing quickly and need your help!
We are seeking a dynamic and creative Content Marketer to join our team at Zip. In this role, you will be an integral part of our marketing efforts, responsible for crafting compelling and engaging content that resonates with our target audience. As Zip’s Content Marketer, you will play a pivotal role in driving brand awareness, lead generation, and customer engagement through impactful content strategies. You will shape Zip’s narrative so that it captivates and engages our audience while driving business growth. If you're a creative storyteller with a passion for delivering value through content, we'd love to hear from you.
- Develop and execute a comprehensive content strategy that aligns with ZipHQ's brand voice, target audience, and marketing goals.
- Create a wide range of high-quality content, including blog posts, whitepapers, ebooks, infographics, videos, social media content, and more.
- Collaborate with cross-functional teams, including marketing, design, sales, and product, to gather insights and develop content that addresses customer pain points and needs.
- Conduct thorough research to understand industry trends, competitive landscape, and customer preferences, and leverage this knowledge to create relevant and valuable content.
- Optimize content for SEO to improve organic visibility and drive traffic to our digital platforms.
- Manage content distribution across various channels, including our website, blog, social media, email campaigns, and external publications.
- Track, measure, and analyze content performance using analytics tools to refine strategies and ensure content effectiveness.
- Stay up-to-date with the latest content marketing trends, tools, and best practices, and apply this knowledge to continuously enhance our content efforts.
- 3+ years of experience in content marketing, preferably in a B2B environment.
- Proven track record of creating and executing successful content strategies that drive engagement, lead generation, and brand awareness.
- Strong writing and editing skills with the ability to create clear, compelling, and persuasive content.
- Familiarity with content management systems (CMS) and basic understanding of SEO principles.
- Creative thinker with the ability to transform complex concepts into relatable and informative content.
- Detail-oriented and highly organized, with the ability to manage multiple projects and deadlines simultaneously.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Proficiency in using content marketing tools and platforms such as HubSpot, SEMrush, Google Analytics, etc.
- A passion for staying current with industry trends and a willingness to experiment with new content formats and approaches.
- Experience at a fintech company.
- Previous startup experience.
- Background in design, video production, or other multimedia content creation.
The salary range for this role is $85,000 - $110,000. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.
Perks & Benefits
At Zip, we’re committed to providing our employees with everything they need to do their best work.
- 📈 Start-up equity
- 🦷 Full health, vision & dental coverage
- 🍽️ Catered lunches & dinners for SF employees
- 🚍 Commuter benefit
- 🚠 Team building events & happy hours
- 🌴 Flexible PTO
- 💻 Apple equipment plus home office budget
- 💸 401k plan
We're looking to hire Zippers and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!