Lead Analyst, Acquisition Marketing
Zocdoc
Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission:
We are seeking a Lead Analyst to join Zocdoc’s Marketplace Analytics team. You’ll be embedded within the Acquisition Marketing team, supporting Paid Marketing and CRM teams. In this role, you’ll help shape how we measure, optimize, and scale our patient marketing efforts to drive growth and maximize marketing spend efficiency. You will develop data-driven insights that inform channel strategy, campaign optimization, and lifecycle performance, working closely with Marketing, Product, and Analytics Engineering partners to ensure measurement rigor and actionable outcomes.
You’ll Enjoy This Role If You Are…
- Are inspired by the opportunity to positively impact the healthcare experience of millions of patients and providers
- Are excited to lead analytical projects that directly inform marketing strategy, spend allocation and optimization.
- Can think critically about campaign performance, optimization, attribution, and experimentation to uncover true drivers of growth.
- Can translate complex data findings into clear insights and recommendations.
- Have a passion for building scalable reporting and measurement frameworks that drive accountability and optimization.
- Thrive in a cross-functional environment, partnering with Marketing, Product, and Data teams.
Your Day-to-Day Is…
- Growth Opportunities: Lead the pursuit of new growth opportunities by leveraging deep knowledge of the marketing landscape and analytical best practices.
- Attribution & Incrementality: Lead the statistical design and analysis of marketing attribution and incrementality studies, partnering with Data Scientists to apply advanced methods to quantify the true impact and efficiency of Zocdoc’s marketing investments.
- Experimentation: Collaborate with Marketing and Product to design and interpret experiments that measure campaign impact and optimize key funnel conversion points.
- Lifecycle Analytics: Evaluate engagement and retention across lifecycle touchpoints (email, push, SMS), identifying opportunities to improve patient activation and retention.
- Ad Platform Optimization: Partner closely with Marketing channel owners to identify opportunities across Zocdoc’s advertising platforms (e.g., Google, Meta, Offline, etc.) to improve efficiency, maximize ROI, and ensure we’re making data-informed investment decisions together.
- Marketing Performance Measurement: Analyze and report on the performance of paid marketing, and CRM channels. Identify trends, quantify impact, and recommend optimization opportunities.
- Executive Storytelling: Create clear, compelling presentations, dashboards, insights and recommendations that influence strategic marketing decisions.
- Cross-Functional Collaboration: Work closely with Marketing, Analytics Engineering, and Data Engineering to ensure accurate tracking, data flow, and measurement consistency across systems.
You’ll be successful in this role if you have…
- Have 5+ years of experience in marketing analytics, marketing science, or growth analytics roles.
- Bring strong analytical and statistical skills, with proficiency in SQL and Python.
- Have experience with marketing attribution, experimentation, or incrementality testing.
- Are fluent in translating complex quantitative findings into business-relevant insights.
- Are experienced with data visualization tools (e.g., Looker, Tableau) and designing self-service solutions.
- Have partnered closely with Marketing, Finance, and Product stakeholders to measure and optimize performance.
- Are detail-oriented, proactive, and thrive in a fast-paced, data-driven environment.
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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