Director, Marketing Operations
Zocdoc
Marketing & Communications, Operations
New York, NY, USA
USD 185k-240k / year
Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
Zocdoc's most important asset is our people. As a Director of Marketing Operations, you'll play a meaningful role in making sure that Zocdoc's marketing organization operates at maximum velocity; untangling technical debt, building a clean and unified data ecosystem, and serving as the AI champion who powers the entire department forward. You'll be the operational backbone that enables our Creative, Growth, Brand, and Product Marketing teams to focus on high-impact craft instead of getting slowed down by process friction.
You'll enjoy this role if you are…
- Personally motivated by the idea of building operational systems that unlock other people's best work. You find deep satisfaction in being the engine behind the engine
- Autonomous, urgent, and creative. You genuinely love solving complex infrastructure problems and building the processes that make entire teams faster
- Highly energized by the intersection of technology, data, and marketing. You see MarTech not as a cost center, but as a strategic weapon
- Passionate about AI and automation. You're always looking for the next workflow you can eliminate, optimize, or hand off to a machine
- A natural collaborator who thrives in cross-functional environments and builds trust with both technical and non-technical stakeholders
- The kind of person who brings order to ambiguity. You can walk into a messy tech stack and walk out with a clear, actionable roadmap
Your day to day is…
- Full ownership of Zocdoc's centralized marketing technology stack; managing vendor strategy, financial accountability, and unified software spending
- Acting as the AI champion, leading the integration of autonomous AI workflows that eliminate technical debt and automate campaign execution
- Establishing and managing the macro operational cadence. Planning cycles, QBRs, and weekly leadership check-ins
- Building and fostering relationships with Creative, Growth, Brand, and Product Marketing teams to design infrastructure that enables high-velocity execution
- Designing and deploying scalable working models and cross-functional processes
- Driving rigorous data governance. Owning data architecture, analytics platforms, and CMS administration
- Working with cutting-edge GenAI tools and technology to push the boundaries of marketing operations
You'll be successful in this role if you have…
- An unrelenting desire to build more equitable, inclusive, and diverse workplaces
- 10+ years of progressive experience in Marketing Operations leadership, MarTech stack management, and technical data governance
- The ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity
- Proven expertise in designing and deploying scalable infrastructure and cross-functional working models
- Deep technical fluency in data architecture, analytics platforms, and CMS administration
- A compassionate but consultative and confident approach with cross-functional stakeholders
- The mentality of an entrepreneur/owner and a strong bias to action
- Superb communication skills and humility
Benefits:
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness program with Wellhub
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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